Aveeno approached us to create a key visual and digital campaign for their new Tone + Texture lotion. The lotion is designed to help improve the appearance of bumpy skin, roughness, and uneven tone. The key visual was used across all of the campaign’s digital assets, including the website, social media, and print ads. We also created a series of digital assets that focused on the lotion’s natural ingredients.

One of the biggest features of this project was creating a campaign that is visually compelling while appealing to a wide range of consumers. Aveeno Tone + Texture lotion is designed to work on a variety of skin tones, so we wanted to make sure that our campaign reflected that diversity. We addressed the challenges of this project by focusing on the effectiveness of the toning capability of the product, its natural ingredients, and its ability to work on a variety of skin tones. We also used a variety of design elements, such as color, typography, and imagery, to create a visually appealing and engaging campaign.